Figure out how you can present your content or information in the shortest period of time. The human brain can maintain "attention" for seven-minute blocks. It's offensive and does the opposite of creating a connection. Pointing is rudeĭo you like getting poked in the eye? Me either. This video will help you stand out, look great and always be brand representative and you can share it with your clients, customers, and co-workers so they create quality content that looks and sounds awesome." 14. For example, I started this video with: "If you've been attending a whole bunch of Zoom meetings and webinars and find most of them are boring and bad, this is for you. Connect with something personal or a quick sentence or two about the benefits, results and outcomes they'll receive from your event. For example: "This is Mike Koenigs and I Turn Your Superpower into a Highly Profitable Brand, Grow Your Audience and Monetize It Fast." 13. Open with a short biography, so you are memorable and the audience knows who you are, what you do, who you do it for and why you do it. Anything to make you stand out or be unique. Otherwise, put some interesting objects to display in your immediate surroundings like books, plants, instruments or equipment. I have a large-screen TV behind me that always displays a brand-representative logo or slide. I recommend you put a Post-it with "Remember to smile" on it right on your monitor. So are people! Even when you aren't broadcasting, start a Zoom meeting and look at yourself and practice smiling. A recent scientific study found that goats are attracted to happy people. Most people don't smile at all and look serious. Open doors and closets and stuff laying around doesn't speak well for you or your brand.Ī little bit of charisma goes a long way. This kind of goes without saying, but I can't tell you how many people are working with horribly cluttered backgrounds behind them. They also work really well for a tablet or smartphone. Get a ring light for under 100 bucks on Amazon to light your face. Make sure you're lit from the front, not above or behind you. Alfred Hitchcock made scary movies by showing a silhouette instead of a character.
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